First of all; it is FREE Over-The-Air (OTA) digital TV. Yes, FREE! It is still puzzling to me that even many of my friends outside of the industry are not aware of free over the air TV.
This NextGenTV technology is totally based on the Internet Protocol (IP). The following intro video produced by ATSC will highlight some of the benefits.
- Advanced service guides
- Emergency communications support
- Addressable content for dynamic targeted advertisements
- Superior video and audio quality
- Efficient delivery of large amounts of data, and