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Click below to receive updated and pertinent info about this new revolutionary world...about the Next Generation TV / ATSC 3.0

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What is ATSC 3.0 or NextGen TV?

First of all; it is FREE Over-The-Air (OTA) digital TV. Yes, FREE ! It is still puzzling to me that even many of my friends outside of the industry are not aware of free over the air TV. ATSC 3.0 is the latest version of the Advanced Television Systems Committee (ATSC) standard. It supports several advancements including mobile viewing, Ultra High Definition ( UHD ), high dynamic range ( HDR ), high frame rate ( HFR ), and wide color gamut ( WCG ) picture quality, as well as immersive audio. This NextGenTV technology is totally based on the Internet Protocol ( IP ). The following intro video produced by ATSC will highlight some of the benefits. With ATSC 3.0, broadcasters will be able to deliver new services and media enhancements such as: Interactivity Advanced service guides Emergency communications support Mobility Addressable content for dynamic targeted advertisements Superior video and audio quality Efficient delivery of large amounts of data, and P

Interactivity and Personalization

Personalization? Is there such a word? Remember the smart TV reference in the previous post? Most viewers don't even connect their TVs to the Internet today. You can do this today and receive your Over-The-Top ( OTT ) services (e.g. Hulu , Netflix , Amazon ...) in an unified environment. ATSC 3.0 will unleash your chained up TV and integrate broadcast TV into the same look and feel! As ATSC 3.0 is Internet Protocol (IP) based. Having your TV connected to the net will allow you to receive advanced services which we sometimes refer to hybrid delivery (both over the air AND the Internet). Examples are: Real-time voting; Customized content (e.g. dashboard camera of your favorite NASCAR driver) during a live broadcast; Video-On-Demand; Online ordering; Subscription based premium content; Coupons; and More detailed articles on a news subject Of course as with everything, the coin has two sides. There might be a negative aspect from a consumer

ATSC 3.0 - Better Reception

So, now we know that the picture quality is much better than what I have today. Awesome, but today I can't get all the channels over their with an indoor antenna...I tried. ATSC 1.0 is based on 8VSB which has deficiencies regarding reach, penetration and mobility. Yes, I can receive free OTA digital TV today with an indoor antenna...but it is tricky. It really depends on where you are located at in relationship to the transmitters. You can find your reception of today's standard at this great website: http://www.receptionmaps.com/Advanced-TV-Maps.html This is a sample for my town: As you can see, the reception is not that great and I most likely need a roof antenna for full coverage...which is not pretty! OK, now what? ATSC 3.0 is based on OFMD and tends to have better performance in dynamic and high level static multipath situations, and offers advantages for single frequency networks ( SFN ) and mobile reception. ATSC 3.0 will provide more rob

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